“Personalization is based on a bargain. In exchange for the service of filtering, you hand large companies an enormous amount of data about your daily life--much of whic you might not trust your friends with.”
― Eli Pariser, The Filter Bubble: How the New Personalized Web Is Changing What We Read and How We Think
"Here’s the challenge: as more and more people discover news and content through Facebook-like personalized feeds, the stuff that really matters falls out of the picture. In the Darwinian environment of the hyper-relevant news feed, content about issues like homelessness or climate change can’t compete with goofy viral videos, celebrity news, and kittens. The public sphere falls out of view. And that matters, because while we can lose sight of our common problems, they don’t lose sight of us.
That problem was one of the main reasons I wrote The Filter Bubble. And today, I’m launching Upworthy, a new website I’ve co-founded with Peter Koechley (formerly of The Onion), to try to do something about it. Every day, we’ll be searching the Internet for the best online content that’s highly shareable and clickable and actually important. Hopefully, we can help bring attention and focus to stuff that really matters in a viral format that can reach millions."
Information courtest of: http://www.thefilterbubble.com/
That problem was one of the main reasons I wrote The Filter Bubble. And today, I’m launching Upworthy, a new website I’ve co-founded with Peter Koechley (formerly of The Onion), to try to do something about it. Every day, we’ll be searching the Internet for the best online content that’s highly shareable and clickable and actually important. Hopefully, we can help bring attention and focus to stuff that really matters in a viral format that can reach millions."
Information courtest of: http://www.thefilterbubble.com/
Change IT!
We can not act as if this is okay. We should not be getting filtered results and having computers judge us on what we should be able to see. This is why Eli Pariser is so dedicated to getting people involved with this issue. Most people dont even realize their results are being filtered.